IPSOS and the Patient Information Forum release short film on impact of health misinformation in the UK

Ipsos and the Patient Information Forum (PIF) have released a short film exploring the impact of health misinformation in the UK. Topics covered include:

• access to health information in the UK
• the rise of misinformation and how we can help to tackle it.

The film builds on recent research by PIF and Ipsos, which revealed inequalities in access to health information and the impact of misinformation across the UK. Knowledge is Power offers insights on information access, trusted sources, communication with health care professionals, and the impact of misinformation.

More detail: PIF and Ipsos launch film exploring health misinformation | Patient Information Forum

Source: The King’s Fund